Kristi Lanier
Content Creator | Brand Storyteller
I'm a content nerd & marketing communicator who...
... tells stories that get results — whether that desired result is to make people laugh, think, dream, or buy.
​
Why do I love content so? Well first of all, I love words. And I love putting them together in just the right way. Well-communicated ideas are clear, not cluttered. They make it easy to find what you're looking for and feel good when you do.
​
Secondly, (warning: nerd alert) I love learning — and developing content means getting to learn about new subjects, businesses, people, and points of view every day.
​
And here's the kicker. It's not just learning about new things — it's finding the wonder in them. If you've never truly pondered the wonder of a computer processor, for example... well, I'll give you a minute. Humanity's ability to imagine, innovate, and create blows my mind daily — and I count myself lucky that I get to tell some of these stories.
Featured Work
A legacy supercomputing company needed to raise brand awareness and help make a connection between its products and the positive impact they have on the world. I write a continuing series of customer stories highlighting the amazing work powered by this company's products. The stories are leveraged across the entire business.
Copywriting
Pick any content type — I've probably written to it. Case studies, banner ads, emails, product brochures, advertorials, landing pages, video, feature stories, book reviews, web copy, blog posts.
​
Among the many thousands of words I've written in pursuit of educating, enticing, engaging... the project I've highlighted here was for Discover America, a print magazine issued by U.S.'s official travel and tourism organization. I chose it because I consider it one of the most difficult pieces of writing I've ever done. Travel copywriting? Seriously? Seriously.
​
The assignment required writing about the entire Pacific region — Alaska, California, Hawaii, Oregon, Washington and three U.S. territories in 1,700 words. It was a master class in capturing a client's style, synthesizing information, and how to say a lot with a little.
Personal Essays
Here you can get a look at how I write when it's just me — no creative brief, no target audience, no lead-generation goals. I wrote this piece when I was living abroad in Shanghai, China. It (and three others) found their way to publication in a collection called Shanghai Lu.
I've worked with
National Wildlife Federation
The Washington Post
The Christian Science Monitor
Grey Worldwide Advertising
I've worked with
Heading 6
Heading 6
Testimonials
Christy Adkinson,
Director at
TechWeekSF
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Jane Phillips,
Partner at City
Ventures
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Howard Chen,
President,
GMM Group
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Let's Work Together
I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.
500 Terry Francois Street, San Francisco, CA 94158
​Tel: 123-456-7890​ info@mysite.com
Kristi Lanier
Content Creator | Brand Storyteller
I'm a content nerd & marketing communicator who...
... tells stories that get results — whether that desired result is to make people laugh, think, dream, or buy.
​
Why do I love content so? Well first of all, I love words. And I love putting them together in just the right way. Well-communicated ideas are clear, not cluttered. They make it easy to find what you're looking for and feel good when you do.
​
Secondly, (warning: nerd alert) I love learning — and developing content means getting to learn about new subjects, businesses, people, and points of view every day.
​
And here's the kicker. It's not just learning about new things — it's finding the wonder in them. If you've never truly pondered the wonder of a computer processor, for example... well, I'll give you a minute. Humanity's ability to imagine, innovate, and create blows my mind daily — and I count myself lucky that I get to tell some of these stories.
Featured Work
A legacy supercomputing company needed to raise brand awareness and help make a connection between its products and the positive impact they have on the world. I write a continuing series of customer stories highlighting the amazing work powered by this company's products. The stories are leveraged across the entire business.
Copywriting
Pick any content type — I've probably written to it. Case studies, banner ads, emails, product brochures, advertorials, landing pages, video, feature stories, book reviews, web copy, blog posts.
​
Among the many thousands of words I've written in pursuit of educating, enticing, engaging... the project I've highlighted here was for Discover America, a print magazine issued by U.S.'s official travel and tourism organization. I chose it because I consider it one of the most difficult pieces of writing I've ever done. Travel copywriting? Seriously? Seriously.
​
The assignment required writing about the entire Pacific region — Alaska, California, Hawaii, Oregon, Washington and three U.S. territories in 1,700 words. It was a master class in capturing a client's style, synthesizing information, and how to say a lot with a little.
Personal Essays
Here you can get a look at how I write when it's just me — no creative brief, no target audience, no lead-generation goals. I wrote this piece when I was living abroad in Shanghai, China. It (and three others) found their way to publication in a collection called Shanghai Lu.
I've worked with
National Wildlife Federation
The Washington Post
The Christian Science Monitor
Grey Worldwide Advertising
McGraw-Hill
I've worked with
Heading 6
Heading 6
Testimonials
Christy Adkinson,
Director at
TechWeekSF
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Jane Phillips,
Partner at City
Ventures
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Howard Chen,
President,
GMM Group
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are.”
Let's Work Together
I'm a paragraph. Click here to add your own text and edit me. I’m a great place for you to tell a story and let your users know a little more about you.
500 Terry Francois Street, San Francisco, CA 94158
​Tel: 123-456-7890​ info@mysite.com
Kristi Lanier
Content Creator
I'm a writer & overall
content nerd who...
... tells stories that get results — whether that desired result is to make people laugh, think, dream, buy, or do all four.
​
Why do I love content so? Well first of all, I love words. And I love putting them together in just the right way. Well-communicated ideas are clear, not cluttered. They make it easy to find what you're looking for and feel good when you do.
​
Secondly, (warning: nerd alert) I love learning — and developing content means getting to learn about new subjects, businesses, people, and points of view every day.
​
And here's the kicker. It's not just learning about new things — it's finding the wonder in them. If you've never truly pondered the wonder of, say, a computer processor, well... I'll give you a minute. Humanity's ability to imagine, innovate, and create blows my mind daily — and I count myself lucky that I get to tell some of these stories.
Featured Work
Pick any content type — I've probably written to it. Case studies, banner ads, emails, product brochures, advertorials, landing pages, videos, feature stories, book reviews, web copy, blog posts.
​
Among the thousands of words I've written in pursuit of educating, enticing, engaging... the project I've highlighted here was for Discover America, a print magazine issued by the U.S.'s official travel and tourism organization. I chose it because I consider it one of the most difficult pieces of writing I've ever done. Travel copywriting? Seriously? Seriously.
​
The assignment required writing about the entire Pacific region — Alaska, California, Hawaii, Oregon, Washington and three U.S. territories in 1,700 words. It was a master class in capturing a client's style, synthesizing information, and how to say a lot with a little.
A legacy supercomputing company needed to raise brand awareness and help make a connection between its products and the positive impact they have on the world. I write a continuing series of customer stories highlighting the amazing work powered by this company's products. The stories are leveraged across the entire business.
Personal Essays
Here you can get a look at how I write when it's just me — no creative brief, no target audience, no lead-generation goals. I wrote this piece when I was living abroad in Shanghai, China. It (and three others) found their way to publication in a collection called Shanghai Lu.
I've worked with
The Washington Post
Cray Inc.
The Christian Science Monitor
National Wildlife Federation
Grey Worldwide Advertising
McGraw-Hill
thatsmags.com
Ringier Publishing
EF Education First
Make-Do Publishing
Microsoft
Century Publishing
Testimonials
Christy Adkinson,
Director at
Cray Inc.
"Kristi is a master at creatively producing content in a variety of formats and targeted to specific audiences, from business to technical. She is particularly adept at taking complex concepts and adapting them for different audiences. Kristi's content management and writing skills have contributed to the growth of Cray's marketing programs."
Kate Lilienthal,
Founder,
Shanghai Family
"Kristi is a pleasure to work with every step of the way. Toss her a topic and she tackles the research, comes back with a thoughtful, to-the-point angle, and produces a well-written, well-crafted story that our readers applaud."
John DeLeva,
Publisher,
Discover America
"Kristi joined the Discover America: USA Travel Guide writing team this year and painted some beautiful copy. Her words will make readers in 18 countries want to come here."
Ron Charles,
Editor,
Washington Post
"I can speak easily to Kristi’s qualifications: smart, a quick study, energetic, reliable, honest, and with a great sense of humor."